🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#702A18
RGB
rgb(112, 42, 24)
HSL
hsl(12°, 65%, 27%)
CMYK
C:0% M:63% Y:79% K:56%
Luminance
0.0487
WCAG Accessibility
Aa — #702A18
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #702A18
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#702A18
#186072
Analogous
#721833
#702A18
#725718
Triadic
#702A18
#18722A
#2A1872
Split-comp.
#702A18
#187257
#183372
Tetradic
#702A18
#337218
#186072
#571872
Monochromatic
#D98F7D
#BA5036
#6B2E1F
#431D14
#080302
Suggested palettes for this hue.