🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#720F72
RGB
rgb(114, 15, 114)
HSL
hsl(300°, 77%, 25%)
CMYK
C:0% M:87% Y:0% K:55%
Luminance
0.0499
WCAG Accessibility
Aa — #720F72
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #720F72
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#720F72
#0F710F
Analogous
#400F71
#720F72
#710F40
Triadic
#720F72
#71710F
#0F7171
Split-comp.
#720F72
#40710F
#0F7140
Tetradic
#720F72
#71400F
#0F710F
#0F4071
Monochromatic
#E26AE2
#C026C0
#6A156A
#400D40
#000000
Suggested palettes for this hue.