🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7B157B
RGB
rgb(123, 21, 123)
HSL
hsl(300°, 71%, 28%)
CMYK
C:0% M:83% Y:0% K:52%
Luminance
0.0602
WCAG Accessibility
Aa — #7B157B
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7B157B
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7B157B
#157A15
Analogous
#47157A
#7B157B
#7A1547
Triadic
#7B157B
#7A7A15
#157A7A
Split-comp.
#7B157B
#477A15
#157A47
Tetradic
#7B157B
#7A4715
#157A15
#15477A
Monochromatic
#DF7CDF
#C530C5
#731C73
#4A124A
#0C030C
Suggested palettes for this hue.