🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7C1475
RGB
rgb(124, 20, 117)
HSL
hsl(304°, 72%, 28%)
CMYK
C:0% M:84% Y:6% K:51%
Luminance
0.0592
WCAG Accessibility
Aa — #7C1475
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7C1475
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7C1475
#147B1B
Analogous
#4E147B
#7C1475
#7B1441
Triadic
#7C1475
#747B14
#14747B
Split-comp.
#7C1475
#417B14
#147B4E
Tetradic
#7C1475
#7B4E14
#147B1B
#14417B
Monochromatic
#E07BD9
#C62FBC
#741B6E
#4A1147
#0C030C
Suggested palettes for this hue.