🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#120311
RGB
rgb(18, 3, 17)
HSL
hsl(304°, 71%, 4%)
CMYK
C:0% M:83% Y:6% K:93%
Luminance
0.0009
WCAG Accessibility
Aa — #120311
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #120311
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#120311
#031104
Analogous
#0B0311
#120311
#110309
Triadic
#120311
#101103
#031011
Split-comp.
#120311
#091103
#03110B
Tetradic
#120311
#110B03
#031104
#030911
Monochromatic
#B52CAC
#63185E
#100410
#000000
#000000
Suggested palettes for this hue.