🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7C2D19
RGB
rgb(124, 45, 25)
HSL
hsl(12°, 66%, 29%)
CMYK
C:0% M:64% Y:80% K:51%
Luminance
0.0597
WCAG Accessibility
Aa — #7C2D19
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7C2D19
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7C2D19
#19677B
Analogous
#7B1936
#7C2D19
#7B5D19
Triadic
#7C2D19
#197B2D
#2D197B
Split-comp.
#7C2D19
#197B5D
#19367B
Tetradic
#7C2D19
#367B19
#19677B
#5D197B
Monochromatic
#DC9584
#C35337
#733121
#4C2015
#100704
Suggested palettes for this hue.