🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#93100D
RGB
rgb(147, 16, 13)
HSL
hsl(1°, 84%, 31%)
CMYK
C:0% M:89% Y:91% K:42%
Luminance
0.065
WCAG Accessibility
Aa — #93100D
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #93100D
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#93100D
#0D8F91
Analogous
#910D4D
#93100D
#91510D
Triadic
#93100D
#0D910F
#0F0D91
Split-comp.
#93100D
#0D9151
#0D4D91
Tetradic
#93100D
#4D910D
#0D8F91
#510D91
Monochromatic
#EC807E
#DF2926
#8A1715
#5D0F0E
#1B0404
Suggested palettes for this hue.