🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#94031D
RGB
rgb(148, 3, 29)
HSL
hsl(349°, 96%, 30%)
CMYK
C:0% M:98% Y:80% K:42%
Luminance
0.0649
WCAG Accessibility
Aa — #94031D
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #94031D
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#94031D
#03967B
Analogous
#960367
#94031D
#963203
Triadic
#94031D
#1E9603
#031E96
Split-comp.
#94031D
#039632
#036796
Tetradic
#94031D
#679603
#03967B
#320396
Monochromatic
#F47189
#ED123A
#8E0B23
#5F0717
#180206
Suggested palettes for this hue.