🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#94378F
RGB
rgb(148, 55, 143)
HSL
hsl(303°, 46%, 40%)
CMYK
C:0% M:63% Y:3% K:42%
Luminance
0.1089
WCAG Accessibility
Aa — #94378F
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #94378F
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#94378F
#37953C
Analogous
#6B3795
#94378F
#953761
Triadic
#94378F
#909537
#379095
Split-comp.
#94378F
#619537
#37956B
Tetradic
#94378F
#956B37
#37953C
#376195
Monochromatic
#DEBADD
#BE74BA
#8B4187
#683165
#341833
Suggested palettes for this hue.