Similar colors View all →
Dark Red
#970B0A
Dark Red
#8B0000
Pure Red
#FF0000
Brick Red
#B22222
Imperial Red
#E63946
Rosy Coral
#FF6B6B
Crimson
#DC143C
Rust
#C2410C
Flash Red
#FF4757
Alizarin
#C0392B
Salmon Pink
#FB7185
Indian Red
#CD5C5C
Deep Amber
#EA580C
"Dark Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #970B0A
RGB rgb(151, 11, 10)
HSL hsl(0°, 88%, 32%)
CMYK C:0% M:93% Y:93% K:41%
Luminance 0.0679
WCAG Accessibility
On white 8.87:1
Aa — #970B0A
Secondary text
✓ AA ✓ AAA ✓ AA Large
On black 2.37:1
Aa — #970B0A
Secondary text
✗ AA ✗ AAA ✗ AA Large

All harmonies

Complementary
#970B0A #0A9999
Analogous
#990A52 #970B0A #99520A
Triadic
#970B0A #0A990A #0A0A99
Split-comp.
#970B0A #0A9952 #0A5299
Tetradic
#970B0A #52990A #0A9999 #520A99
Monochromatic
#EF8080 #E42525 #911212 #640C0C #200404
Suggested palettes for this hue.
Tropical Fruits View all →
Leather & Wood View all →
Kyoto Zen View all →

  
Discover more colors View all →
Mahogany
#A94442
Indian Red
#CD5C5C
Dark Red
#8B0000
Imperial Red
#E63946
Alizarin
#C0392B
Pure Red
#FF0000
Brick Red
#B22222
Crimson
#DC143C
🔄 Converter ♿ Contrast 🌈 Gradient