🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#970B0A
RGB
rgb(151, 11, 10)
HSL
hsl(0°, 88%, 32%)
CMYK
C:0% M:93% Y:93% K:41%
Luminance
0.0679
WCAG Accessibility
Aa — #970B0A
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #970B0A
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#970B0A
#0A9999
Analogous
#990A52
#970B0A
#99520A
Triadic
#970B0A
#0A990A
#0A0A99
Split-comp.
#970B0A
#0A9952
#0A5299
Tetradic
#970B0A
#52990A
#0A9999
#520A99
Monochromatic
#EF8080
#E42525
#911212
#640C0C
#200404
Suggested palettes for this hue.