🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#690707
RGB
rgb(105, 7, 7)
HSL
hsl(0°, 87%, 22%)
CMYK
C:0% M:93% Y:93% K:59%
Luminance
0.0305
WCAG Accessibility
Aa — #690707
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #690707
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#690707
#076969
Analogous
#690738
#690707
#693807
Triadic
#690707
#076907
#070769
Split-comp.
#690707
#076938
#073869
Tetradic
#690707
#386907
#076969
#380769
Monochromatic
#E95353
#BE1919
#630D0D
#360707
#000000
Suggested palettes for this hue.