🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A02497
RGB
rgb(160, 36, 151)
HSL
hsl(304°, 63%, 38%)
CMYK
C:0% M:78% Y:6% K:37%
Luminance
0.1087
WCAG Accessibility
Aa — #A02497
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #A02497
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A02497
#249E2C
Analogous
#69249E
#A02497
#9E2459
Triadic
#A02497
#969E24
#24969E
Split-comp.
#A02497
#599E24
#249E69
Tetradic
#A02497
#9E6924
#249E2C
#24599E
Monochromatic
#E5A9E1
#CD5BC5
#942E8D
#6D2268
#331030
Suggested palettes for this hue.