🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A719A4
RGB
rgb(167, 25, 164)
HSL
hsl(301°, 74%, 38%)
CMYK
C:0% M:85% Y:2% K:35%
Luminance
0.1154
WCAG Accessibility
Aa — #A719A4
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #A719A4
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A719A4
#19A91C
Analogous
#6319A9
#A719A4
#A9195F
Triadic
#A719A4
#A6A919
#19A6A9
Split-comp.
#A719A4
#5FA919
#19A963
Tetradic
#A719A4
#A96319
#19A91C
#195FA9
Monochromatic
#EBA3EA
#D84FD6
#9F239D
#751A74
#360C36
Suggested palettes for this hue.