🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#A93023
RGB
rgb(169, 48, 35)
HSL
hsl(6°, 66%, 40%)
CMYK
C:0% M:72% Y:79% K:34%
Luminance
0.1051
WCAG Accessibility
Aa — #A93023
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #A93023
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#A93023
#239CA9
Analogous
#A92359
#A93023
#A97323
Triadic
#A93023
#23A930
#3023A9
Split-comp.
#A93023
#23A973
#2359A9
Tetradic
#A93023
#59A923
#239CA9
#7323A9
Monochromatic
#E9B5AF
#D26B60
#9F382D
#772A22
#3C1511
Suggested palettes for this hue.