🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AA0736
RGB
rgb(170, 7, 54)
HSL
hsl(343°, 92%, 35%)
CMYK
C:0% M:96% Y:68% K:33%
Luminance
0.0898
WCAG Accessibility
Aa — #AA0736
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #AA0736
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#AA0736
#07AB7D
Analogous
#AB0788
#AA0736
#AB2B07
Triadic
#AA0736
#36AB07
#0736AB
Split-comp.
#AA0736
#07AB2B
#0788AB
Tetradic
#AA0736
#88AB07
#07AB7D
#2B07AB
Monochromatic
#F48BA9
#EA2E63
#A2103A
#740B29
#2E0510
Suggested palettes for this hue.