🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AA3623
RGB
rgb(170, 54, 35)
HSL
hsl(8°, 66%, 40%)
CMYK
C:0% M:68% Y:79% K:33%
Luminance
0.1116
WCAG Accessibility
Aa — #AA3623
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AA3623
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AA3623
#2397A9
Analogous
#A92354
#AA3623
#A97823
Triadic
#AA3623
#23A935
#3523A9
Split-comp.
#AA3623
#23A978
#2354A9
Tetradic
#AA3623
#54A923
#2397A9
#7823A9
Monochromatic
#E9B7AF
#D26F60
#9F3C2D
#772D22
#3C1711
Suggested palettes for this hue.