🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AB031B
RGB
rgb(171, 3, 27)
HSL
hsl(351°, 97%, 34%)
CMYK
C:0% M:98% Y:84% K:33%
Luminance
0.0888
WCAG Accessibility
Aa — #AB031B
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #AB031B
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#AB031B
#03AB92
Analogous
#AB0370
#AB031B
#AB3D03
Triadic
#AB031B
#1CAB03
#031CAB
Split-comp.
#AB031B
#03AB3D
#0370AB
Tetradic
#AB031B
#70AB03
#03AB92
#3D03AB
Monochromatic
#F68394
#F02442
#A20B22
#720818
#2B0309
Suggested palettes for this hue.