🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AB3F23
RGB
rgb(171, 63, 35)
HSL
hsl(12°, 66%, 40%)
CMYK
C:0% M:63% Y:80% K:33%
Luminance
0.1222
WCAG Accessibility
Aa — #AB3F23
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AB3F23
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AB3F23
#238EA9
Analogous
#A9234B
#AB3F23
#A98123
Triadic
#AB3F23
#23A93E
#3E23A9
Split-comp.
#AB3F23
#23A981
#234BA9
Tetradic
#AB3F23
#4BA923
#238EA9
#8123A9
Monochromatic
#E9BBAF
#D27760
#9F442D
#773322
#3C1911
Suggested palettes for this hue.