🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AD1B0F
RGB
rgb(173, 27, 15)
HSL
hsl(5°, 84%, 37%)
CMYK
C:0% M:84% Y:91% K:32%
Luminance
0.0958
WCAG Accessibility
Aa — #AD1B0F
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #AD1B0F
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#AD1B0F
#0FA0AE
Analogous
#AE0F51
#AD1B0F
#AE6C0F
Triadic
#AD1B0F
#0FAE1C
#1C0FAE
Split-comp.
#AD1B0F
#0FAE6C
#0F51AE
Tetradic
#AD1B0F
#51AE0F
#0FA0AE
#6C0FAE
Monochromatic
#F0A099
#E24E40
#A42419
#781A12
#350C08
Suggested palettes for this hue.