🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AF5EAF
RGB
rgb(175, 94, 175)
HSL
hsl(300°, 34%, 53%)
CMYK
C:0% M:46% Y:0% K:31%
Luminance
0.204
WCAG Accessibility
Aa — #AF5EAF
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #AF5EAF
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AF5EAF
#5EB05E
Analogous
#875EB0
#AF5EAF
#B05E87
Triadic
#AF5EAF
#B0B05E
#5EB0B0
Split-comp.
#AF5EAF
#87B05E
#5EB087
Tetradic
#AF5EAF
#B0875E
#5EB05E
#5E87B0
Monochromatic
#291929
#684068
#A46AA4
#B78AB7
#D4B9D4
Suggested palettes for this hue.