🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B017AF
RGB
rgb(176, 23, 175)
HSL
hsl(300°, 77%, 39%)
CMYK
C:0% M:87% Y:1% K:31%
Luminance
0.1292
WCAG Accessibility
Aa — #B017AF
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B017AF
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B017AF
#17B017
Analogous
#6317B0
#B017AF
#B01763
Triadic
#B017AF
#B0B017
#17B0B0
Split-comp.
#B017AF
#63B017
#17B063
Tetradic
#B017AF
#B06317
#17B017
#1763B0
Monochromatic
#EDA6ED
#DC50DC
#A621A6
#7B187B
#3C0C3C
Suggested palettes for this hue.