🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B31DAC
RGB
rgb(179, 29, 172)
HSL
hsl(303°, 72%, 41%)
CMYK
C:0% M:84% Y:4% K:30%
Luminance
0.1339
WCAG Accessibility
Aa — #B31DAC
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B31DAC
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B31DAC
#1DB425
Analogous
#701DB4
#B31DAC
#B41D61
Triadic
#B31DAC
#ACB41D
#1DACB4
Split-comp.
#B31DAC
#61B41D
#1DB470
Tetradic
#B31DAC
#B4701D
#1DB425
#1D61B4
Monochromatic
#EDB1EA
#D95ED3
#A928A3
#801E7B
#421040
Suggested palettes for this hue.