🧠 Psychology
Warm and optimistic color. Evokes creativity, joy and enthusiasm.
✨ Uses
Food marketing, secondary CTAs, warm design, children.
Tip
Ivory pairs ideally with #1C1B18 (dark text) and a neutral background for a modern, readable result.
Values
HEX
#B4AA8D
RGB
rgb(180, 170, 141)
HSL
hsl(45°, 21%, 63%)
CMYK
C:0% M:6% Y:22% K:29%
Luminance
0.4115
WCAG Accessibility
Aa — #B4AA8D
Secondary text
✗ AA
✗ AAA
✗ AA Large
Aa — #B4AA8D
Secondary text
✓ AA
✓ AAA
✓ AA Large
All harmonies
Complementary
#B4AA8D
#8D97B4
Analogous
#B4978D
#B4AA8D
#ABB48D
Triadic
#B4AA8D
#8DB4AB
#AB8DB4
Split-comp.
#B4AA8D
#8DABB4
#978DB4
Tetradic
#B4AA8D
#8DB497
#8D97B4
#B48DAB
Monochromatic
#413E34
#7A7462
#ABA696
#C2BEB3
#E4E2DD
Suggested palettes for this hue.