🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B818B8
RGB
rgb(184, 24, 184)
HSL
hsl(300°, 77%, 41%)
CMYK
C:0% M:87% Y:0% K:28%
Luminance
0.1429
WCAG Accessibility
Aa — #B818B8
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B818B8
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B818B8
#18B918
Analogous
#6918B9
#B818B8
#B91869
Triadic
#B818B8
#B9B918
#18B9B9
Split-comp.
#B818B8
#69B918
#18B969
Tetradic
#B818B8
#B96918
#18B918
#1869B9
Monochromatic
#EFAEEF
#DE59DE
#AF23AF
#841A84
#440D44
Suggested palettes for this hue.