🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BA2AB0
RGB
rgb(186, 42, 176)
HSL
hsl(304°, 63%, 45%)
CMYK
C:0% M:77% Y:5% K:27%
Luminance
0.1517
WCAG Accessibility
Aa — #BA2AB0
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BA2AB0
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BA2AB0
#2ABB34
Analogous
#7C2ABB
#BA2AB0
#BB2A69
Triadic
#BA2AB0
#B1BB2A
#2AB1BB
Split-comp.
#BA2AB0
#69BB2A
#2ABB7C
Tetradic
#BA2AB0
#BB7C2A
#2ABB34
#2A69BB
Monochromatic
#EDC4EA
#D576CF
#B036A7
#892A82
#4E184A
Suggested palettes for this hue.