Similar colors View all →
Imperial Red
#D9191F
Imperial Red
#E63946
Brick Red
#B22222
Crimson
#DC143C
Pure Red
#FF0000
Alizarin
#C0392B
Indian Red
#CD5C5C
Dark Red
#8B0000
Flash Red
#FF4757
Rosy Coral
#FF6B6B
Mahogany
#A94442
Salmon Pink
#FB7185
Rust
#C2410C
"Imperial Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Imperial Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #D9191F
RGB rgb(217, 25, 31)
HSL hsl(358°, 79%, 47%)
CMYK C:0% M:88% Y:86% K:15%
Luminance 0.1541
WCAG Accessibility
On white 5.11:1
Aa — #D9191F
Secondary text
✓ AA ✗ AAA ✓ AA Large
On black 4.11:1
Aa — #D9191F
Secondary text
✗ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#D9191F #19D7D0
Analogous
#D7197E #D9191F #D77219
Triadic
#D9191F #1FD719 #191FD7
Split-comp.
#D9191F #19D772 #197ED7
Tetradic
#D9191F #7ED719 #19D7D0 #7219D7
Monochromatic
#F5C7C9 #E57175 #CB252B #9F1D22 #5F1114
Suggested palettes for this hue.
Deep Ocean View all →
Moss & Stone View all →
Pastel Spring View all →

  
Discover more colors View all →
Imperial Red
#E63946
Dark Red
#8B0000
Brick Red
#B22222
Alizarin
#C0392B
Indian Red
#CD5C5C
Flash Red
#FF4757
Mahogany
#A94442
Rosy Coral
#FF6B6B
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