Similar colors View all →
Imperial Red
#E61D28
Imperial Red
#E63946
Crimson
#DC143C
Brick Red
#B22222
Pure Red
#FF0000
Flash Red
#FF4757
Alizarin
#C0392B
Indian Red
#CD5C5C
Rosy Coral
#FF6B6B
Salmon Pink
#FB7185
Dark Red
#8B0000
Mahogany
#A94442
Burnt Sienna
#E8651A
"Imperial Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Imperial Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #E61D28
RGB rgb(230, 29, 40)
HSL hsl(357°, 80%, 51%)
CMYK C:0% M:87% Y:83% K:10%
Luminance 0.1766
WCAG Accessibility
On white 4.59:1
Aa — #E61D28
Secondary text
✓ AA ✗ AAA ✓ AA Large
On black 4.57:1
Aa — #E61D28
Secondary text
✓ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#E61D28 #1EE6DC
Analogous
#E61E8C #E61D28 #E6781E
Triadic
#E61D28 #28E61E #1E28E6
Split-comp.
#E61D28 #1EE678 #1E8CE6
Tetradic
#E61D28 #8CE61E #1EE6DC #781EE6
Monochromatic
#30080A #86181D #DA2B33 #E1565D #ED979B
Suggested palettes for this hue.
Leather & Wood View all →
Pop Matisse View all →
Matcha Tea View all →

  
Discover more colors View all →
Crimson
#DC143C
Alizarin
#C0392B
Pure Red
#FF0000
Flash Red
#FF4757
Indian Red
#CD5C5C
Imperial Red
#E63946
Brick Red
#B22222
Rosy Coral
#FF6B6B
🔄 Converter ♿ Contrast 🌈 Gradient