Similar colors View all →
Imperial Red
#E72A33
Imperial Red
#E63946
Crimson
#DC143C
Brick Red
#B22222
Pure Red
#FF0000
Flash Red
#FF4757
Indian Red
#CD5C5C
Rosy Coral
#FF6B6B
Salmon Pink
#FB7185
Alizarin
#C0392B
Dark Red
#8B0000
Mahogany
#A94442
Burnt Sienna
#E8651A
"Imperial Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Imperial Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #E72A33
RGB rgb(231, 42, 51)
HSL hsl(357°, 80%, 54%)
CMYK C:0% M:82% Y:78% K:9%
Luminance 0.1867
WCAG Accessibility
On white 4.4:1
Aa — #E72A33
Secondary text
✗ AA ✗ AAA ✓ AA Large
On black 4.78:1
Aa — #E72A33
Secondary text
✓ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#E72A33 #2CE8DE
Analogous
#E82C93 #E72A33 #E8802C
Triadic
#E72A33 #35E82C #2C35E8
Split-comp.
#E72A33 #2CE880 #2C93E8
Tetradic
#E72A33 #93E82C #2CE8DE #802CE8
Monochromatic
#3D0B0D #931A20 #DC3840 #E36369 #EFA4A8
Suggested palettes for this hue.
Retro 70s View all →
Coral Sea View all →
Pop Matisse View all →

  
Discover more colors View all →
Crimson
#DC143C
Indian Red
#CD5C5C
Brick Red
#B22222
Alizarin
#C0392B
Rosy Coral
#FF6B6B
Mahogany
#A94442
Dark Red
#8B0000
Flash Red
#FF4757
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