🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#120312
RGB
rgb(18, 3, 18)
HSL
hsl(300°, 71%, 4%)
CMYK
C:0% M:83% Y:0% K:93%
Luminance
0.0009
WCAG Accessibility
Aa — #120312
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #120312
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#120312
#031103
Analogous
#0A0311
#120312
#11030A
Triadic
#120312
#111103
#031111
Split-comp.
#120312
#0A1103
#03110A
Tetradic
#120312
#110A03
#031103
#030A11
Monochromatic
#B52CB5
#631863
#100410
#000000
#000000
Suggested palettes for this hue.