🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#230623
RGB
rgb(35, 6, 35)
HSL
hsl(300°, 71%, 8%)
CMYK
C:0% M:83% Y:0% K:86%
Luminance
0.0038
WCAG Accessibility
Aa — #230623
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #230623
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#230623
#062306
Analogous
#140623
#230623
#230614
Triadic
#230623
#232306
#062323
Split-comp.
#230623
#142306
#062314
Tetradic
#230623
#231406
#062306
#061423
Monochromatic
#C530C5
#731C73
#210821
#000000
#000000
Suggested palettes for this hue.