🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#40070C
RGB
rgb(64, 7, 12)
HSL
hsl(355°, 80%, 14%)
CMYK
C:0% M:89% Y:81% K:75%
Luminance
0.0105
WCAG Accessibility
Aa — #40070C
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #40070C
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#40070C
#07403B
Analogous
#400728
#40070C
#401F07
Triadic
#40070C
#0C4007
#070C40
Split-comp.
#40070C
#07401F
#072840
Tetradic
#40070C
#284007
#07403B
#1F0740
Monochromatic
#DC3845
#931A24
#3D0B0F
#110304
#000000
Suggested palettes for this hue.