🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#990B0B
RGB
rgb(153, 11, 11)
HSL
hsl(0°, 87%, 32%)
CMYK
C:0% M:93% Y:93% K:40%
Luminance
0.0699
WCAG Accessibility
Aa — #990B0B
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #990B0B
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#990B0B
#0B9999
Analogous
#990B52
#990B0B
#99520B
Triadic
#990B0B
#0B990B
#0B0B99
Split-comp.
#990B0B
#0B9952
#0B5299
Tetradic
#990B0B
#52990B
#0B9999
#520B99
Monochromatic
#EF8181
#E32626
#901313
#630D0D
#200404
Suggested palettes for this hue.