🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#690714
RGB
rgb(105, 7, 20)
HSL
hsl(352°, 87%, 22%)
CMYK
C:0% M:93% Y:81% K:59%
Luminance
0.0307
WCAG Accessibility
Aa — #690714
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #690714
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#690714
#07695C
Analogous
#690745
#690714
#692B07
Triadic
#690714
#146907
#071469
Split-comp.
#690714
#07692B
#074569
Tetradic
#690714
#456907
#07695C
#2B0769
Monochromatic
#E95367
#BE192F
#630D18
#36070D
#000000
Suggested palettes for this hue.