🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#990B1E
RGB
rgb(153, 11, 30)
HSL
hsl(352°, 87%, 32%)
CMYK
C:0% M:93% Y:80% K:40%
Luminance
0.0705
WCAG Accessibility
Aa — #990B1E
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #990B1E
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#990B1E
#0B9986
Analogous
#990B65
#990B1E
#993F0B
Triadic
#990B1E
#1E990B
#0B1E99
Split-comp.
#990B1E
#0B993F
#0B6599
Tetradic
#990B1E
#65990B
#0B9986
#3F0B99
Monochromatic
#EF818F
#E3263F
#901324
#630D18
#200408
Suggested palettes for this hue.