🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7B28AF
RGB
rgb(123, 40, 175)
HSL
hsl(277°, 63%, 42%)
CMYK
C:30% M:77% Y:0% K:31%
Luminance
0.0864
WCAG Accessibility
Aa — #7B28AF
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7B28AF
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7B28AF
#5BAF28
Analogous
#3728AF
#7B28AF
#AF289F
Triadic
#7B28AF
#AF7B28
#28AF7B
Split-comp.
#7B28AF
#9FAF28
#28AF37
Tetradic
#7B28AF
#AF3728
#5BAF28
#289FAF
Monochromatic
#D7B9E9
#AA6BD1
#7832A4
#5C267D
#311442
Suggested palettes for this hue.