🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#901490
RGB
rgb(144, 20, 144)
HSL
hsl(300°, 76%, 32%)
CMYK
C:0% M:86% Y:0% K:44%
Luminance
0.0837
WCAG Accessibility
Aa — #901490
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #901490
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#901490
#149014
Analogous
#521490
#901490
#901452
Triadic
#901490
#909014
#149090
Split-comp.
#901490
#529014
#149052
Tetradic
#901490
#905214
#149014
#145290
Monochromatic
#E788E7
#D534D5
#871C87
#5D135D
#1E061E
Suggested palettes for this hue.