🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#973F97
RGB
rgb(151, 63, 151)
HSL
hsl(300°, 41%, 42%)
CMYK
C:0% M:58% Y:0% K:41%
Luminance
0.1229
WCAG Accessibility
Aa — #973F97
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #973F97
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#973F97
#3F973F
Analogous
#6B3F97
#973F97
#973F6B
Triadic
#973F97
#97973F
#3F9797
Split-comp.
#973F97
#6B973F
#3F976B
Tetradic
#973F97
#976B3F
#3F973F
#3F6B97
Monochromatic
#DFC3DF
#BC80BC
#8C4A8C
#6B386B
#391E39
Suggested palettes for this hue.