🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BA5ABA
RGB
rgb(186, 90, 186)
HSL
hsl(300°, 41%, 54%)
CMYK
C:0% M:52% Y:0% K:27%
Luminance
0.2146
WCAG Accessibility
Aa — #BA5ABA
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #BA5ABA
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BA5ABA
#5ABA5A
Analogous
#8A5ABA
#BA5ABA
#BA5A8A
Triadic
#BA5ABA
#BABA5A
#5ABABA
Split-comp.
#BA5ABA
#8ABA5A
#5ABA8A
Tetradic
#BA5ABA
#BA8A5A
#5ABA5A
#5A8ABA
Monochromatic
#2F192F
#723C72
#AE65AE
#C087C0
#DAB9DA
Suggested palettes for this hue.