🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#980B19
RGB
rgb(152, 11, 25)
HSL
hsl(354°, 87%, 32%)
CMYK
C:0% M:93% Y:84% K:40%
Luminance
0.0693
WCAG Accessibility
Aa — #980B19
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #980B19
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#980B19
#0B998A
Analogous
#990B60
#980B19
#99430B
Triadic
#980B19
#19990B
#0B1999
Split-comp.
#980B19
#0B9943
#0B6099
Tetradic
#980B19
#60990B
#0B998A
#430B99
Monochromatic
#EF818C
#E32639
#90131F
#630D16
#200407
Suggested palettes for this hue.