🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#990A18
RGB
rgb(153, 10, 24)
HSL
hsl(354°, 88%, 32%)
CMYK
C:0% M:93% Y:84% K:40%
Luminance
0.0701
WCAG Accessibility
Aa — #990A18
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #990A18
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#990A18
#0A998B
Analogous
#990A60
#990A18
#99430A
Triadic
#990A18
#18990A
#0A1899
Split-comp.
#990A18
#0A9943
#0A6099
Tetradic
#990A18
#60990A
#0A998B
#430A99
Monochromatic
#EF808B
#E42538
#91121F
#640C15
#200407
Suggested palettes for this hue.