🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B23024
RGB
rgb(178, 48, 36)
HSL
hsl(5°, 66%, 42%)
CMYK
C:0% M:73% Y:80% K:30%
Luminance
0.1155
WCAG Accessibility
Aa — #B23024
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B23024
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B23024
#24A6B2
Analogous
#B2245F
#B23024
#B27724
Triadic
#B23024
#24B230
#3024B2
Split-comp.
#B23024
#24B277
#245FB2
Tetradic
#B23024
#5FB224
#24A6B2
#7724B2
Monochromatic
#EBBCB7
#D47168
#A7392F
#7F2C24
#441713
Suggested palettes for this hue.