🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#D7493C
RGB
rgb(215, 73, 60)
HSL
hsl(5°, 66%, 54%)
CMYK
C:0% M:66% Y:72% K:16%
Luminance
0.1947
WCAG Accessibility
Aa — #D7493C
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #D7493C
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#D7493C
#3CCAD7
Analogous
#D73C7D
#D7493C
#D7973C
Triadic
#D7493C
#3CD749
#493CD7
Split-comp.
#D7493C
#3CD797
#3C7DD7
Tetradic
#D7493C
#7DD73C
#3CCAD7
#973CD7
Monochromatic
#381310
#872E26
#CB5348
#D77870
#E7B0AB
Suggested palettes for this hue.