🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B521B5
RGB
rgb(181, 33, 181)
HSL
hsl(300°, 69%, 42%)
CMYK
C:0% M:82% Y:0% K:29%
Luminance
0.1419
WCAG Accessibility
Aa — #B521B5
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B521B5
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B521B5
#21B521
Analogous
#6B21B5
#B521B5
#B5216B
Triadic
#B521B5
#B5B521
#21B5B5
Split-comp.
#B521B5
#6BB521
#21B56B
Tetradic
#B521B5
#B56B21
#21B521
#216BB5
Monochromatic
#ECB6EC
#D765D7
#AA2CAA
#822182
#451245
Suggested palettes for this hue.