🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#DB39DB
RGB
rgb(219, 57, 219)
HSL
hsl(300°, 69%, 54%)
CMYK
C:0% M:74% Y:0% K:14%
Luminance
0.2302
WCAG Accessibility
Aa — #DB39DB
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #DB39DB
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#DB39DB
#39DB39
Analogous
#8A39DB
#DB39DB
#DB398A
Triadic
#DB39DB
#DBDB39
#39DBDB
Split-comp.
#DB39DB
#8ADB39
#39DB8A
Tetradic
#DB39DB
#DB8A39
#39DB39
#398ADB
Monochromatic
#390F39
#8A248A
#CF44CF
#D96DD9
#E9AAE9
Suggested palettes for this hue.