🧠 Psychology
Warm and optimistic color. Evokes creativity, joy and enthusiasm.
✨ Uses
Food marketing, secondary CTAs, warm design, children.
Tip
Ivory pairs ideally with #1C1B18 (dark text) and a neutral background for a modern, readable result.
Values
HEX
#B8B299
RGB
rgb(184, 178, 153)
HSL
hsl(48°, 18%, 66%)
CMYK
C:0% M:3% Y:17% K:28%
Luminance
0.4515
WCAG Accessibility
Aa — #B8B299
Secondary text
✗ AA
✗ AAA
✗ AA Large
Aa — #B8B299
Secondary text
✓ AA
✓ AAA
✓ AA Large
All harmonies
Complementary
#B8B299
#999FB8
Analogous
#B8A299
#B8B299
#AFB899
Triadic
#B8B299
#99B8B2
#B299B8
Split-comp.
#B8B299
#99AFB8
#A299B8
Tetradic
#B8B299
#99B8A2
#999FB8
#B899AF
Monochromatic
#48453D
#7F7B6C
#AFACA1
#C7C5BD
#EAE9E6
Suggested palettes for this hue.