🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B91DB1
RGB
rgb(185, 29, 177)
HSL
hsl(303°, 73%, 42%)
CMYK
C:0% M:84% Y:4% K:27%
Luminance
0.1433
WCAG Accessibility
Aa — #B91DB1
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B91DB1
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B91DB1
#1DB925
Analogous
#731DB9
#B91DB1
#B91D63
Triadic
#B91DB1
#B1B91D
#1DB1B9
Split-comp.
#B91DB1
#63B91D
#1DB973
Tetradic
#B91DB1
#B9731D
#1DB925
#1D63B9
Monochromatic
#EEB4EB
#DB61D5
#AF28A8
#851E80
#471044
Suggested palettes for this hue.