🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B91DB7
RGB
rgb(185, 29, 183)
HSL
hsl(301°, 73%, 42%)
CMYK
C:0% M:84% Y:1% K:27%
Luminance
0.1457
WCAG Accessibility
Aa — #B91DB7
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B91DB7
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B91DB7
#1DB920
Analogous
#6E1DB9
#B91DB7
#B91D68
Triadic
#B91DB7
#B7B91D
#1DB7B9
Split-comp.
#B91DB7
#68B91D
#1DB96E
Tetradic
#B91DB7
#B96E1D
#1DB920
#1D68B9
Monochromatic
#EEB4ED
#DB61D9
#AF28AC
#851E83
#471046
Suggested palettes for this hue.