Ivory (B9B398) — Shades, Harmonies, Palettes, CSS Code

"Ivory"

Neutral · Autumn

🧠 Psychology

Warm and optimistic color. Evokes creativity, joy and enthusiasm.

✨ Uses

Food marketing, secondary CTAs, warm design, children.

Tip

Ivory pairs ideally with #1C1B18 (dark text) and a neutral background for a modern, readable result.

Values

HEX #B9B398

RGB rgb(185, 179, 152)

HSL hsl(49°, 19%, 66%)

CMYK C:0% M:3% Y:18% K:27%

Luminance 0.4564

WCAG Accessibility

On white 2.11:1

Aa — #B9B398

Secondary text

✗ AA ✗ AAA ✗ AA Large

On black 9.96:1

Aa — #B9B398

Secondary text

✓ AA ✓ AAA ✓ AA Large

50 100 200 300 400 500 600 700 800 900 950

All harmonies

Complementary

#B9B398 #989EB9

Analogous

#B9A298 #B9B398 #AEB998

Triadic

#B9B398 #98B9B3 #B398B9

Split-comp.

#B9B398 #98AEB9 #A298B9

Tetradic

#B9B398 #98B9A2 #989EB9 #B998AE

Monochromatic

#48463C #807C6B #B0ADA0 #C7C5BC #EAE9E6

Suggested palettes for this hue.

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