🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BB1BB6
RGB
rgb(187, 27, 182)
HSL
hsl(302°, 75%, 42%)
CMYK
C:0% M:86% Y:3% K:27%
Luminance
0.147
WCAG Accessibility
Aa — #BB1BB6
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BB1BB6
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BB1BB6
#1BBB20
Analogous
#701BBB
#BB1BB6
#BB1B66
Triadic
#BB1BB6
#B6BB1B
#1BB6BB
Split-comp.
#BB1BB6
#66BB1B
#1BBB70
Tetradic
#BB1BB6
#BB701B
#1BBB20
#1B66BB
Monochromatic
#EFB3ED
#DD5FD9
#B125AC
#871D83
#480F46
Suggested palettes for this hue.