🧠 Psychology
Warm and optimistic color. Evokes creativity, joy and enthusiasm.
✨ Uses
Food marketing, secondary CTAs, warm design, children.
Tip
Ivory pairs ideally with #1C1B18 (dark text) and a neutral background for a modern, readable result.
Values
HEX
#BBB396
RGB
rgb(187, 179, 150)
HSL
hsl(47°, 21%, 66%)
CMYK
C:0% M:4% Y:20% K:27%
Luminance
0.4583
WCAG Accessibility
Aa — #BBB396
Secondary text
✗ AA
✗ AAA
✗ AA Large
Aa — #BBB396
Secondary text
✓ AA
✓ AAA
✓ AA Large
All harmonies
Complementary
#BBB396
#969EBB
Analogous
#BBA096
#BBB396
#B0BB96
Triadic
#BBB396
#96BBB3
#B396BB
Split-comp.
#BBB396
#96B0BB
#A096BB
Tetradic
#BBB396
#96BBA0
#969EBB
#BB96B0
Monochromatic
#4A463B
#827D68
#B2AE9F
#C9C6BB
#EBE9E6
Suggested palettes for this hue.